Last updated: 6 September 2025
Hooked DXB (“we”, “our”, “us”) is operated by Hooked Traditional Handicraft Works, licensed in Dubai, United Arab Emirates (Trade License Number: 1542079).
We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our products.
1. Information We Collect
We may collect the following personal data when you interact with our website:
- Name
- Email address
- Phone number
- Billing and shipping addresses
- Payment details (processed securely via third-party payment providers)
- Order history and preferences
- Any personalisation details you provide (e.g., names for custom products)
We also automatically collect limited technical information:
- IP address
- Browser type and version
- Pages visited on our site
- Time and date of visit
2. How We Use Your Data
We use your information for:
- Processing and fulfilling your orders
- Providing personalised products and services
- Communicating about your order or account
- Responding to customer service inquiries
- Sending marketing communications (with your consent)
- Improving our website and services
- Complying with legal obligations
3. Legal Basis for Processing
We process your personal data under the UAE Federal Decree Law No. 45 of 2021 (Personal Data Protection Law) based on:
- Your consent (e.g., for marketing emails)
- Contractual necessity (e.g., fulfilling your order)
- Compliance with legal obligations
- Our legitimate business interests (e.g., fraud prevention, site security)
4. Sharing Your Data
We will never sell your personal data. We may share it with trusted third parties who help us operate our business, such as:
- Payment processors
- Shipping and courier companies
- IT and website hosting providers
- Marketing service providers (only if you have opted in)
If your data is transferred outside the UAE, we ensure appropriate safeguards are in place.
5. Data Retention
We keep your personal data only for as long as necessary:
- Order and transaction records: minimum of 5 years (as required by UAE commercial law)
- Marketing data: until you withdraw your consent
- Technical logs: up to 12 months
6. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (where legally possible)
- Withdraw consent for marketing
- Object to certain types of processing
- Request transfer of your data to another provider
You can exercise these rights at any time by contacting us at hello@hookeddxb.com
7. Cookies & Tracking
We use cookies and similar technologies to improve your browsing experience, remember your preferences, and measure site performance. You can disable cookies in your browser settings, but this may affect some site features.
8. Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.
9. Data Breaches
If a data breach occurs that may impact your rights or freedoms, we will notify you and the UAE Data Office as required by law.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
11. Contact Us
Hooked DXB – operated by Hooked Traditional Handicraft Works
📧 hello@hookeddxb.com
📍 Dubai, United Arab Emirates
Trade License Number: 1542079